The following is an example of an Ace video. See important info below video…
Important Video Points:
- Videos are made to familiarize your customers with your inventory so they know you sell it and buy it from you instead of Amazon, Walmart, Tractor Supply, etc.
- Videos are refreshed every 7-10 days to stimulate interest from customers
- Videos will always feature several “Best Brands” (ie. Milwaukee, Weber, etc.) as Ace has determined Best Brands to make Ace stores a destination for shopping
- At times, some items (one or more) may repeat in the next newest video as repetition reinforces your store’s inventory in customer’s minds
- Generally, videos are approximately 30 – 60 seconds long because repetition reinforces your store’s inventory in customer’s minds
- Most segments in each video range from 2.5 to 3.5 seconds long to hold customer’s attention to build their knowledge of your inventory
- Items in videos are based on Ace’s “Discovery” program. If your Discovery is approximately 65% or more, the videos will typically (not always) cover what’s in your store. If they don’t, remind customers you can order the item, and better still, have them go online to acehardware.com to see your store’s inventory at any time which trains them to use your store!
- The above video isn’t showing sponsor ads in order to give you an idea of what items from Ace will show in the store videos